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Approach with the Guildhall School of Music to scale the live music intervention

One of the most important struggles with the live music intervention idea is all the costs that are around: Musicians performance, transportation, lobby in companies, marketing among others. Thinking about the possibility of scale the project, and start to offer it as a service, and thanks to the contact from a violinist friend, I was connected with the Research area of Guildhall School of Music where I present my project and did the request of future collaborative work to involve students, and here is their answer


Dear Natalia,

 While I don’t think that I’ll be able to become involved in the project, I have provided some information below that I hope you will find useful.

  • If you are interested in hiring our student musicians, I would direct you towards our External Engagements department. They are able to connect you with musicians within the school and enable our students to work professionally at fair rates.
  • For more general information about live performance costs, I would recommend using the Musicians Union website. They have a great deal of useful resources, including information about recommended rates for various types of performances, template contracts, and articles/resources about various issues within the field.
  • The Guildhall School runs its own Creative Entrepreneurs scheme, a year-long incubator designed to support creative enterprises. You may find it useful to look around the website to see the type of support that we would typically offer to entrepreneurs on the scheme. You may also find their Twitter feed useful, as they regularly post articles with advice about running creative and social enterprises.

I hope that the resources above are helpful for your project. Thanks again for getting in touch.

Kind regards,
Research Coordinator


Stakeholder feedback about live music intervention

After the intervention in One Web, those questions where sent by email to the Facility Manager of the office, who was present and recording all the reactions.

  1. Comparing to other days in the office,  what do you think the music did to people and to the workplace?

I think that the majority of the staff were positively affected by the music, people were generally more happy, and it formed a talking point for many for the rest of the day!

  1. It is normal the interaction between colleagues early morning? Do you think people become more talkative because of the music intervention?

Yes normally people will have a chat over coffee in the morning, but I think there music gave them something other than work to discuss in the morning and encouraged more engagement than usual.

  1. Have you received any personal feedback of people? How was it? Has someone complained or said something negative? (negative is also important for us) What do you think we should improve for a future next intervention like this?

The overall feedback was very positive, people were very surprised by the music and said it put them in a good mood, and so having live music in the office is definitely something we would consider for the future. Some people were not sure how to react – I think some wanted to stay and listen more, but were not sure if they could. The only near-negative feedback, is that a couple of people commented that maybe a flute was not the best instrument as – as a solo – is not as “warm” as a violin or piano, so maybe in the future a different instrument could be used.

[Intervention] Fears and Songs 1: Results


  1. No tener la posibilidad de crecer. Algunas veces siento que no soy valorado por la empresa. Don’t have the chance of being promoted. Sometimes I feel underestimated by the company.
  2. Pasar toda mi vida en la misma tarea. Spending the rest of my life performing the same task.
  3. No mostrar o tener las competencias necesarias para los retos que me ponen. Not being competent enough for the new challenges that emerge from my role. 
  4. Tomar la decisión de renunciar después de todo el esfuerzo que hice para tener este trabajo. To accept my decision to quit after considering all the effort that I made for gaining my position
  5. Mi jefe es muy desenfocada My boss is unfocused/uncentred.
  6. Que no saben o entienden lo que hago My work colleagues do not understand my role.
  7. Quedarme aqui Being stocked in this work place.
  8. No poder hacer lo que me gusta. Being restrained to do what I do not like.
  9. Que comiencen a joder por la puntualidad They began to check our time arrival.
  10. Que la cultura me coma y no encajar Being absorbed by the organizational culture, and afterwards not fitting in my work place.
  11. Los otros humanos y sus intenciones. My work colleagues and their intentions/motivations.

The almost “hippie” documentary that opened my mind for my project

Between gods, birds, awesome lights, energy and harp sounds… I found the following documentary to understand:


  • The importance of “Mi” musical note in human healing… Could I use the expression hearing and healing as my tagline?
  • The relation of birds, chants and the creation of the harp
  • The musical brain states… every note activates something in the human brain to help him to go be relaxed, alert, medidate, sleep… etc


  • An also that when we born we have born with a specific note

History of Music, Music on the brain and more

Today during a flight of 12 hours, with no entertainment on board,  I watch some documentaries about Music that I download previously:

History of Music

  • The origin of music has a strong relationship with echo and resonance caves, and also was originally made to represent the Rhythm of work. (As the workings in the jazz music) Questions: Could the music be always a relief to handle and manage work? When did we lost this community perspective of music? Can we recover the work songs when our digital work is merely cognitive?
  • According to the Evolutionary Sicology, it is the ability to create music what makes us human. I related this also to the creation of a new language…

Important: After mi Viena visit to the music museum I would like to explore another intervention with a box of resonance or a “cave” where people can experience Echo. I have to research more about the cognitive benefits of echo and resonance. I also thought that maybe the echo or resonance is something that makes creatives during a shower.

  • Innovation on music was exploratory also, trial an error. The big discovering was the harmony concept: the simultaneous sound of one or more sound.

Questions: How to create harmony with the life and work “tones”, how to find a perfect tonality and how to do a balance it with music?

  •  The Gregorian music has an important impact in the evolution of music, asGregorianorian calendar that I explored in the study of time previously, was the gregorian chorus who discover the use of the eight tones and define the concept of “octave” (piano is made of octaves)
  • I learned that music notes where graphic representations of the intonations original made by a monk over the lyrics of songs, and also was impacting to discover it was a woman on of the first music composers “Kaccia of Constantinopla”

Power of Music on the Brain

Even this documentary looks a little bit old and with no new references as I expected. It is an amazing summary of what music can do in mental illness, dementia and Alzheimer’s patients. They used a MEG to analyze what music do in the brain and the strong connection with memory, so when people that are ill listen to an important song for them they react and back to them selfs because of the memory.

Reflection: Since my background or previous professional experience is about designing interfaces and digital experiences to make it memorable, I could notice that I’m giving a new point of view to my field from the audio or hearing experience but understanding better the emotion with another stimulus rather than visual, to make a change in people lives and in the organizational culture of companies.


Important day for my intervention

– The original company who was supposed to help me had a lot of concerns about music volume in the workplace, so they suggest me to do it outside the building :/ and I have to move the date and change the idea. (I really don’t want to do outdoor music, or be confused as a street music or standard musical performance)

– Fortunately the company reference to me to the Lifestyle manager of the huge complex of offices, and they will be willing to help in another area of the building and with other companies that casually are digital too!!!

They are offering me the opportunity not just to play in one of the floors of a company of 400 employees, they also will allow me to use the space I will need for exhibitions or performances 😀

I’m so happy and scared! I just need to adjust the previous proposal to identify which company will be willing to help and soon take ACTION! <3

Summary Intervention


How anxiety feels?


Songs users use to relieve anxiety